Make Peace Not War

With each day that crawls by, the on-going war in #Ukraine stirs up emotions of intense sadness, but also a strong desire to help.

Collectively, we are witnessing the impact on the people of Ukraine. We hear the horrific stories, read endless news articles about the bloodshed, and feel our heart strings being tugged at. So, how do we help? Where do we start? How can we even fathom an approach when the devastation is as vast as the distance between us? The overwhelming questions can be crippling.

Sometimes the answer is liquid courage - in every sense of the words. Breweries and artists are stepping up (once again!) to find ways to help the people who need it. I always knew I had greatness in my own backyard, and I’m super proud of their work, efforts, and collaboration.

Love City Brewing has coordinated a raffle which raised 10.5k to donate to Ukraine. They put out a CTA (call-to-action) for their community to donate goods of all kind. Each item donated from the heart and with one goal in mind: help the people! I was able to donate custom-made clothing from Sea Wear We Land. When life feels defeating, we learn help comes in many different ways!

I also want to highlight Jen from Hoot Design Studio - an amazing artist in the #beer industry who created a beautiful design template, allowing breweries from all over the country to participate. Each brewery has the freedom to choose their own beer recipe, slap on this sweet design, and donate a minimum of 10% to charities working on the ground in Ukraine.

Blue Label Packaging graciously donated 10,000 labels to the cause, making her proposal an even greater possibility for breweries to sign on to this liquid form of courage.

If there is anything I have learned from the beer industry, it is that we are #morethanbeer. We are a community of people looking for endless ways to help others. Beer is just the common denominator in all the great things we achieve as a community.